Released on: August 13, 2008, 8:22 am

Press Release Author: MMI ASSOCIATES, INC.

Industry:

Press Release Summary: Raleigh Internet Marketing Firm Hosts Discussion On Consumer
Generated Content

Press Release Body: RALEIGH, N.C. - Diane Kuehn, president and chief executive
officer of VisionPoint Marketing (www.visionpointmarketing.com), has announced that
the firm hosted a client lunch and learn to discuss the topic of user generated
content (UGC). At the lunch and learn, Womble Carlyle, a full-service business law
firm, led the presentation on what companies should know about UGC, as well as
guidelines for inviting consumers to interact with a brand online while managing the
brand owner's legal risk. VisionPoint clients learned that UGC can increase
consumer interest in the brand and encourage participation on the Web site, but can
also make the Web site owner vulnerable to legal claims from competitors, government
regulators and other consumers. The presentation included advice on how to balance
qualifying for safe harbors under the Digital Millennium Copyright Act and the
Communications Decency Act while retaining control of the brand message.

VisionPoint Marketing, an Internet marketing firm, is recognized as a leader in
interactive initiatives ranging from branding to lead generation. VisionPoint
Marketing has realized growth rates from 50 to 500 percent every year, and has
established a Raleigh office serving a diversified regional client base. For more
information visit their Web site at www.visionpointmarketing.com.

Related Links:
www.visionpointmarketing.com
www.wcsr.com

News Facts:
. Diane Kuehn, president and chief executive officer of VisionPoint Marketing
(www.visionpointmarketing.com), has announced that the firm hosted a client lunch
and learn to discuss the topic of user generated content (UGC).
. At the lunch and learn, Womble Carlyle, a full-service business law firm, led the
presentation on what companies should know about UGC, as well as guidelines for
inviting consumers to interact with a brand online while managing the brand owner's
legal risk.
. VisionPoint clients learned that UGC can increase consumer interest in the brand
and encourage participation on the Web site, but can also make the Web site owner
vulnerable to legal claims from competitors, government regulators and other
consumers. The presentation included advice on how to balance qualifying for safe
harbors under the Digital Millennium Copyright Act and the Communications Decency
Act while retaining control of the brand message.
. VisionPoint Marketing, an Internet marketing firm, is recognized as a leader in
interactive initiatives ranging from branding to lead generation. VisionPoint
Marketing has realized growth rates from 50 to 500 percent every year, and has
established a Raleigh office serving a diversified regional client base. For more
information visit their Web site at www.visionpointmarketing.com.

Quotes:
"The lunch and learn was a great opportunity to help our clients be familiar with
both the risks and rewards of consumer generated content," said Kuehn. "We all need
to be aware of the effects of our actions, especially regarding new technology."

About VisionPoint Marketing:
VisionPoint Marketing provides strategic consulting, development, and execution of
online marketing solutions for mid-sized organizations. Recognized as a leader in
integrated marketing programs, VisionPoint Marketing specializes in web design,
search marketing, branding, social networking, email marketing, and ongoing
reporting and recommendations. A minority and woman-owned business headquartered in
Raleigh, N.C., VisionPoint Marketing received the Greater Raleigh Chamber of
Commerce's Pinnacle Business Award for Steady Growth and Profitability, recognizing
the firm's outstanding growth and sustained success. For more information, please
visit www.visionpointmarketing.com, or call (919) 848-2018. Send inquiries to
info@visionpointmarketing.com.

Keywords:
VisionPoint Marketing, Raleigh, Diane Kuehn, strategic consulting, online marketing
solutions, mid-sized organizations, integrated marketing, web design, search
marketing, branding, social networking, email marketing, User Generated Content
(UGC), lunch and learn, Womble Carlyle

Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
patty@mmimarketing.com
PR Firms Raleigh, NC

(end)

Web Site: http://WWW.MMIMARKETING.COM

Contact Details: Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
patty@mmimarketing.com
PR Firms Raleigh, NC